So, overall costs for me were £8.17, which brought in 3 enquiries and one new customer (from Belfast). My return on investment for these campaigns was 4284%. The amount of time I spent monitoring and tweaking these campaigns during March was approximately 10 minutes. That’s a return on my time and money that I’m pretty […]
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”! As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ […]
If you have a WordPress based web site (like this one), then this is almost certainly worth doing. If you didn’t configure this properly when you set your web site, then try following the instructions at:- http://www.searchenginejournal.com/seo-friendly-url-structure/4556/ I did – and it seems to be working well for me so far…..
AdWords Editor is a great piece of software. One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of […]