How *Not* To Run A Google AdWords Campaign…
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”! As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ […]
Search Engine Friendly URLS in WordPress
If you have a WordPress based web site (like this one), then this is almost certainly worth doing. If you didn’t configure this properly when you set your web site, then try following the instructions at:- http://www.searchenginejournal.com/seo-friendly-url-structure/4556/ I did – and it seems to be working well for me so far…..
Percentage Increase / Percentage Decrease…
AdWords Editor is a great piece of software. One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of […]
Facebook Pages and Fan Interaction
Guest Post by Dawn Baird, Sensei Learning and Performance. There are many tools to measure links, interactions, visitors and stuff, but what about Facebook? Facebook Insights has been around for a little while, but with news out this month that they’re now they’re monitoring interactions with your postings on the wall of your Page, this […]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site. In the real world, you’ll probably have a web site which is fairly new and is not getting a huge […]