This used to be a difficult questions to answer, particularly for N.Ireland business. You could use the AdWords traffic estimator, but when selecting ‘Northern Ireland’, you would often end up with zero clicks a day which wasn’t very helpful at all. In a previous post on AdWords Geo Targeting, with a few un-scientific observations, I […]
Not content with launching AdWords Express In The UK, and AdWords Product Listing Ads In The UK,Google announced yet another way that makes it easier for businesses to give their money directly to Google without the inconvenience of having to manually set up their own adverts or consult a third party consultant first:- Google AdWords […]
On July 26th 2011 we did a post about AdWords Express. But we were not sure when it would be made available in the UK. Well, the wait is finally over! For those of you who want ripped off Google to handle your local advertising more or less automatically, on your behalf – head on […]
Product listing ads have a lot of potential for sure. Until recently they have only been available in the USA. But on looking at one client account today I saw a new tab:- Whoopee I thought… I started reading up on the ‘Product Listings Ads – Basics’ help in AdWords, and it started to sound […]
Sometimes the Opportunities tab in AdWords can come up with some half-decent keyword suggestions, but I find it very very hard to believe that it is beyond the realms of possibility that Google couldn’t improve this (in favour of the advertiser) a hell of a lot. Example:- I have a campaign for a client selling […]
This is available to any UK/Irish business that wants it. Courtesy of the Federation Of Small Business. First one to post a comment gets it. No strings attached. If anyone does take Google up on their offer of getting Google to build their campaign(s) for them – I would love to know how they get […]
Previously to this announcement from Google:- http://adwords.blogspot.com/2011/10/ads-quality-improvements-rolling-out.html It was a common misconception that your landing page affected Quality Score. It didn’t. What it did do was affect your minimum first page bid estimates. This discouraged people from having rubbish landing pages, but if you could create fantastic ads, bid high to start with and get […]