When you opt to include ‘plurals, misspellings and other close variants’ in your campaign settings, this is also supposed to apply to negative keywords as well as your (positive) keywords. Just be aware that this is not perfect, and if you get a lot of traffic and/or pay a lot for each click then it […]
You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns. There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that […]
This is a new offer that Google seem to be pushing for agencies. It seems that you can’t avail of this offer without going through an agency (Like PPCNI). I’m assuming that every agency in the country will be offering it soon… Here are the terms :- Great new Incentive for new accounts which has […]
Here is a handy hint that will save you lots of money. If you have just added new keywords in AdWords, please *ignore* the first page bid estimates. e.g. You can see these bids are set much much lower than the first page bid estimates which means that they should get very few impressions indeed. […]
I got a message recently from bazkika on twitter :- Hi Jordan, any tips/recommendations of PPC training/courses to help me get into the PPC industry, I live in the NW England. Thanks …There’s so many courses out there, I don’t know which are good and which not. Thanks again. Good question. I’m not sure I […]
This case has dragged on for a *long* time, and M&S will probably still appeal the decision but… It seems that a UK court has ruled that you are not allowed to bid on competitor keywords if there is a decent chance that consumers may be mislead into thinking that you actually are your competitor […]
See:- http://googlecommerce.blogspot.co.uk/2013/05/an-update-to-google-checkout-for.html While the new Wallet instant buy API (once they eventually make it available) sounds like it could be great for increasing conversions from people with Android phones if nothing else… (I’m just wondering when they will announce they are retiring Google AdWords and recommend people move to Bing Ads instead)…
You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks. These vouchers expire on the 31st July 2013, and is only valid for UK businesses (I think) so you’ll need to be quick.. If you want this voucher (no strings attached), just […]