Now with postcodes for Northern Ireland and Great Britain, so you can exclude people searching for a product or service within a postcode to which you cannot provide that product or service. e.g. I have seen a campaign where England was explicitly excluded as a location in campaign settings, but ads were still shown when […]
Google Analytics is a brilliant tool. It’s only as good as the data you pass back to it though. AdWords and Bing Ads make it easy to auto tag your PPC traffic for analytics, but you need to put a lot of effort into making sure that all your traffic sources are tagged correctly. See […]
It’ll be interesting to see how AOL performs compared to Yahoo, Bing and Google though it’ll be a long time before you can be sure if you are in the UK as their market share is so tiny. Bing reckon you should be able to increase Bing Ads clicks by around 5% by including AOL […]
You’re probably all tired of hearing about how mobile traffic is so important these days, but here is some actual data from a UK account which proves the point. From 2013 to 2015 You can see how much mobile traffic is closing up with computer (desktop+laptop) traffic, but perhaps more interesting is the fact that […]
Does conversion rate vary by ad position? Yes (but not usually very significantly). Does it matter? No. Is it worth paying to stay ‘Top Of Page’ all the time? No.* Will the lower CTR from Google Search ‘Other’ affect your quality score? No. Will the lower CTR from Search Partners affect your quality score? No. […]