Migrating From Product Listing Ads To Google Shopping Campaigns

You are going to have to do this before the end of this year (2014) apparently. Though it is not currently possible to migrate from PLAs to the new Shopping campaigns it will be at some point, so if you want to get some practice in the mean time you will have to set up new shopping campaigns manually and run them alongside or instead of existing PLAs.

adwords-shopping-campaign

There are some neat features on the new shopping campaigns like Benchmark CTR, Impression Share etc.

The main downside at the moment seems to be that you cannot have ad group negative keywords. This will probably be fixed before everyone is forced to use this type of campaign.

References :-

http://www.periscopix.co.uk/blog/new-google-shopping-campaigns/

http://ppcchat.co/2014/02/google-shopping/

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