Location Targeting In Google Shopping (UK) Part 2

Just over a month ago in this post, I complained about how the location targeting in Google Shopping was completely illogical (IP address overriding the location that was manually set by the user).

But guess what, Google listened to my feedback and fixed the problem! (OK, maybe it is just a coincidence…)

So, now, if you exclude a region in the UK as a location in your PLA campaign (or new Google Shopping campaign I assume), and a Google Shopping user happens to have an IP address which incorrectly indicates they are in that region, they can override this by specifying their actual location at the top left of the shopping results as shown below.

Furthermore, it seems* that they are now taking this user specified location into account when displaying ads in Google Search as well as in Google Shopping. Hopefully this will improve location targeting a great deal in the future as more people start to see Google Shopping results and specify their correct location in Google Shopping.

*On my PC today at any rate…