Percentage Increase / Decrease Spreadsheet.

(Updated)…

Here is an old post I did that allows you to quickly get back to original bids after increasing (or decreasing) bids by a percentage (spreadsheet).

Of course, you can do a backup of the account using AdWords Editor and then revert to that to get back to where you were, but if you are anything like me, you’ll probably find that there have been 57 other changed made in the interim period which you do want to keep!

It’s easy enough to do in your head for some percentages without using the spreadsheet (like if you increase bids by a half (50%) you need to decrease them by a third (33.33%) to get back to the original bids). But unless you are a natural at mental arithmetic – you should find this sheet handy at some point.

It’s been updated to include a Google Docs version of the spreadsheet (but you’ll need to make a copy before you can edit it).

Here’s the link again :-

http://www.ppcni.com/percentage-increase-percentage-decrease/414/