AdWords Sitelinks To be ‘More Proactively’ Enforced!
See
http://adwords.blogspot.co.uk/2012/09/unique-sitelinks-policy-will-be-more.html
I guess this means that people will have to start setting up some new (very similar) landing pages on their sites so that they can still have meaningful sitelinks with unique landing pages. :-)
2 thoughts on “AdWords Sitelinks To be ‘More Proactively’ Enforced!”
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Jordan, this might be an issue for smaller sites. Not every site will have a few pages with a related theme for PPC traffic. So like you said small site owners will need to create more content to benefit from site links. I’m sure many won’t bother, or if they do they’ll just slightly change the landing page theme.
Jordan,
I noticed this morning that Google just didn’t show the 3rd sitelink (that was the same page as the top link).