Research Online, Purchase Offline (ROPO).
Here’s some more (probably slightly biased) research from Google:-
Influencing Offline, The New Digital Frontier – White Paper.
Whether you 100% believe Google’s own figures or not, the fact remains that there are still a lot of people who will research their purchase online and then make the purchase offline.
(You can ignore this article if you only have an online presence)…
2 thoughts on “Research Online, Purchase Offline (ROPO).”
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Jordan – nice post! I have spent several days (well years on and off but lets not get pedantic!) looking in to the interplay between online and offline; if you are interested take a sneeky ‘ROPO’ peak (I’m not releasing this to my readers until Friday) – http://www.searchmuse.com/blog/2012/8/3/ropo-research-online-purchase-offline.html
That’s a great post on the subject. Thanks.