Want More Than 25 Characters In Your AdWords Ad Headline?
Well – despite what you are told in the Certified Google AdWords exams, I have just found out that it is possible by using dynamic keyword insertion (for titles up to 30 characters).
This can be very useful for companies who provide products or services to Northern Ireland and want to include ‘Northern Ireland’ in the headline of the ad – the extra 5 characters allow you to be a lot more flexible in how you write your ad.
Here is an example of the sort of ad headline you can have if you use dynamic insertion properly:-
2 thoughts on “Want More Than 25 Characters In Your AdWords Ad Headline?”
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Thanks, I never considered dynamic keywords. Sometimes an extra character or two makes all the difference.
Now I just need to figure out how it works :-)
Hint – use exact match – and have your keyword between 26 to 30 characters, and if it is the same as the search term – it should show up in the title…