Pay Per Click
Google Analytics Tagging And Website Redirects
Google Analytics is a brilliant tool. It’s only as good as the data you pass back to it though. AdWords and Bing Ads make it easy to auto tag your PPC traffic for analytics, but you need to put a lot of effort into making sure that all your traffic sources are tagged correctly. See […]
Bing Ads Now Showing On AOL UK
It’ll be interesting to see how AOL performs compared to Yahoo, Bing and Google though it’ll be a long time before you can be sure if you are in the UK as their market share is so tiny. Bing reckon you should be able to increase Bing Ads clicks by around 5% by including AOL […]
The Ultimate Negative Keyword List?
This is still in the early stages, but I’ll be adding to this spreadsheet a lot in the future (and hopefully other people will as well) :- https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing Anyone can add their own stuff / amend / publish / sell / profit from this spreadsheet which is totally in the public domain etc. I’ve added […]
How Much Does An SSD Speed Up AdWords Editor?
There’s plenty of information online about how SSDs are soooo much faster than old fashioned HDDs. Windows 7 boots *much* more quickly, and applications open a lot faster. And now that you can get a 256GB SSD for around £100, there is no excuse not to get one. But this being a PPC blog, I […]
Check AdWords Ads For Broken Links.
First, a big thank you to Certified Knowledge for their original article here :- http://certifiedknowledge.org/blog/step-by-step-guide-to-checking-your-entire-ppc-account-for-broken-links If you have a lot of accounts to check, please consider paying for their membership / automated tool (and read their article anyway for info about 404 errors). But if you are skint, don’t have a huge number of accounts, […]