The above search term is a brand keyword before negative brand keywords were added. The same click from a brand search campaign is more than 10 times cheaper! At least now we can see (some) search terms in Pmax campaigns and have the ability to add negative keywords. I wonder how many millions of dollars […]

I think it was more than a bit cheeky of Google to add this tax on to customer bills instead of paying it themselves. I wonder if the UK government will do the same now? At the end of the day it is an extra tax on businesses that use Google rather than a tax […]

https://support.google.com/google-ads/answer/15299024?hl=en-GB#:~:text=The%20conversions%20(platform%20comparable)%20column,rest%20of%20the%20Google%20ecosystem. “Other Advertising Platforms” count ‘View Through Conversions’* in the same way as Click Through Conversions! Seriously? No wonder Meta is making such huge sums of money from advertising. I know Google is constantly working on new ways to funnel more money from advertisers directly to their shareholders, but at least they have never added […]