The above search term is a brand keyword before negative brand keywords were added. The same click from a brand search campaign is more than 10 times cheaper! At least now we can see (some) search terms in Pmax campaigns and have the ability to add negative keywords. I wonder how many millions of dollars […]
I think it was more than a bit cheeky of Google to add this tax on to customer bills instead of paying it themselves. I wonder if the UK government will do the same now? At the end of the day it is an extra tax on businesses that use Google rather than a tax […]
https://support.google.com/google-ads/answer/15299024?hl=en-GB#:~:text=The%20conversions%20(platform%20comparable)%20column,rest%20of%20the%20Google%20ecosystem. “Other Advertising Platforms” count ‘View Through Conversions’* in the same way as Click Through Conversions! Seriously? No wonder Meta is making such huge sums of money from advertising. I know Google is constantly working on new ways to funnel more money form advertisers directly to their shareholders, but at least they have never added […]
What has this to do with PPC? Unfortunately Google Ads Editor is still not available for ChromeOS. It’s one of those apps that can save a huge amount of time compared to using the web UI in some circumstances. So it looks like I’ll have to buy a new PC (again) soon. Even tough the […]
Bearing in mind that Smart Shopping will automagically remarket to previous visitors using Google’s ‘advanced machine learning’ (and take credit for sales you may have got anyway), you might be forgiven for thinking that ROAS even from Mobile Apps would be acceptable. Here’s data from a campaign that has been running for a year now […]