Well, shopping ads are not showing in the search results yet, but you *can* prepare and submit a Google Shopping feed now for ‘Down South’ in Google Merchant Center, and they should start showing ‘soon’. https://support.google.com/merchants/answer/7101265?hl=en Google support currently don’t know when ‘soon’ is, but it doesn’t look like we are talking 2017 (hopefully), which […]

I’ve been doing this for a long while now, thanks to the great idea form Martin Roettgerding – here’s the original blog post – http://www.ppc-epiphany.com/2014/12/08/taking-google-shopping-to-the-next-level/ It’s definitely worth doing. Here’s an example from one account showing how it can be used to lower bids on non brand terms and reduce the amount of money wasted […]

  So, who should you bid more on? Male or female? It will depend on what you are selling. Here’s a sample from one account:- Which suggests in this case that women are more likely to click on ads and are less likely to convert. But it will be interesting to see how it pans […]

Is it worth excluding search partners? No. Will it result in lots of extra sales? No.