AdWords Conversion Attribution
There is currently a big push underway to persuade PPC managers to switch from a last click attribution model. In my experience so far it’s not making a big difference, but it does make sense to not attribute 100% of conversion value to the last click. A brief starters guide is… High value (long conversion […]
AdWords Negative Keywords List Updated
Here’s the link to a huge list of negative keywords which you may find useful in adding to new or existing AdWords or Bing Ads campaigns: https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit#gid=0 Feel free to use as you see fit!