UK Bing Shopping Ads For All Advertisers – Mid October 2015
I’ve been reliably informed that Bing Product Ads will be made available to the UK market mid October 2015. Bing Product Ads have been available in the USA, and to some of the bigger UK advertisers for a while now. Though shopping ads seem to rarely show as yet in the UK, here is one […]
Google Shopping Just Got Easier For Big Commerce Users
Further reference – https://t.co/kgh1n3x0zv I expect a lot more e-commerce platforms will follow in the near future. Let’s face it, the current method of creating feeds, and uploading feeds, and never quite having your feed in synch with your web site is very far from perfect.
Passed The AdWords Search Advertising Exam Again
OK – you could say that getting 8 questions wrong was pretty poor, but in my defence I did have 1 hour 31 minutes left on the clock at the end of the exam, and I would rather get on with some actual work than spend lots of time trying to figure out some badly […]
Brand Keywords
There’s an article worth reading on brand CPCs over at http://searchengineland.com/adwords-brand-cpcs-rising-heres-can-225648 While it’s true that Google push things too far sometimes and want to have their cake and eat it, you can’t afford to ignore the value of brand keywords. Make sure you set realistic bids on them (don’t pay more than they are worth) […]
Is it worth setting up a Bing Ads Account (In The UK)?
Here’s the ratio of AdWords to Bing Ads Sales for 2014 for 2 e-commerce sites and one lead generation site I look after: ROAS and CPAs are fairly similar between AdWords & Bing Ads. Approximately 10% of PPC traffic / sales / leads from Bing Ads seems to be a ballpark figure for the UK […]