Google Shopping ROAS bidding
Seems to be working reasonably well in most cases so far… Here’s one example :- This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement […]
How Much Business Can You Get From GB v Ireland
Here’s a rough comparison of traffic you can get on AdWords from just a few of the major cities in Great Britain compared to Ireland (republic of) and N.Ireland. Bear this in mind before you exclude all of GB for your online e-commerce or lead generation…
What Is Bing Ads’ Market Share In The UK?
I read this article http://www.stateofdigital.com/new-generator-electric-world-search/ recently which says that Bing’s market share in the UK is now 17.8%. Here’s an old article of my own using 2014 data – http://www.ppcni.com/worth-setting-bing-ads-account-uk/3531/ which showed it was pretty close to 10%. This is a bit out of date now, so let’s look at the last full six months […]
Negative Keywords List Updated With Postcodes
Now with postcodes for Northern Ireland and Great Britain, so you can exclude people searching for a product or service within a postcode to which you cannot provide that product or service. e.g. I have seen a campaign where England was explicitly excluded as a location in campaign settings, but ads were still shown when […]