AdWords Fundamentals Exam Problems (Outside the USA).
This one caused me much consternation, as my exam had expired, and I was unable to retake it for 5 days before support worked out what the problem was! Turned out, that I had to change the language from “English (United Kingdom)” to “English (United States)” before it would let me start the exam! So […]
Google Shopping ROAS bidding
Seems to be working reasonably well in most cases so far… Here’s one example :- This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement […]