Google Ads Conversions Over Time

Not everyone buys on their first visit to your site, and covnerison data doesn’t show instantly. So, if you look at very recent date ranges, your conversion data will look worse than it will do for the same date range further down the line.

Here’s one example of how much the conversion went up by when given enough time for all the conversion data to come in.

This will vary depending on how far in the past you are looking at conversions, your conversion window and your conversion path length.

But as a rough guide, if you are looking at ‘last week’, conversion value is probably at least 5% lower than it will look once you have waited for all the conversion data to come in.