AdWords First Page Bid Estimates – UK v Republic Of Ireland

Anyone who is familiar with Google AdWords knows that the ‘First Page Bid Estimate’ for keywords is only a rough guide, but all the same, have a look at the following estimates for the same keywords in the same account:-

UK

Eire

This is not an isolated incident either.

The Republic of Ireland is a much smaller market than the UK, but you will almost always find that you can get better value clicks there. So if you don’t already sell to the Republic of Ireland – you should at least look into it!