Adwords Phrase Match
One thing not really made clear in the Google help about Phrase Match is whether it uses whole words as the basis for whether a search will activate your adverts. Here is a snippet from https://adwords.google.co.uk/support/aw/bin/answer.py?hl=en-uk&answer=6100:- Phrase Match If you enter your keyword in quotation marks, as in “tennis shoes”, your ad would be eligible […]