Importing Google Adwords Campaigns To MS Adcenter

Now that Microsoft have bought Yahoo, it is definitely worth looking at this…

Here is my short guide on how to have your Adwords campaign up and running on Bing in no time:

• Download and use the Adwords Editor software.
• Download your account.
• If you are using dynamic keyword insertion in your adverts, make sure that the capitalisation of all your keywords is correct – Bing will insert them as is unlike Google where you can modify them on the fly with {Keyword:} or {KeyWord} etc..(I think you can’t go wrong with ‘Title Case’).
• Export your account as a .csv file. (If you do want to change all your keywords to title case, then you can use the ‘Proper’ function in MS Excel e.g. “=Proper(o6)” will create a Title Case version of the keyword in Cell o6.
• Download MS Adcenter Desktop.
• Import your .csv file.
• *Make sure you manually set your ‘Geo Target’ options on each campaign*. It would be nice of these were imported automatically. It would also be nice if you could target the Republic of Ireland (This will come at some point in the not too distant future).
• Upload changes.
• Monitor.
• Adjust bids as necessary.
• Be amazed at how little traffic you get compared to Google! (This may change….)

PS – Here is an email I got recently from adCenter support about adverts in the Republic of Ireland:-

“With regards to when Bing will be running adverts natively in the Republic of Ireland, there is no finite date when this will be available. As Bing.co.uk has just come out of the beta stages, I would expect this to be in mind for the near future, but as of yet do not currently have a date I can provide you with.”